Global Influence Marketing Director
Influence. Today influence comes up with PR and above all digital innovations, trends, genuine, intuitive and bold experiences... Does that sound right to you? Come and join our client vision and build with your team inspiring luxury fragrances influence strategies.
#StrategicPositioning #TacticalExecution #NetworkActivation
What is your role?
- Define strong, innovative and targeted global influence & PR strategies
- Identify brand relevant targets in media, influencers, digital communities
- Develop/create breakthrough tools and assets to drive coverage - experiential activations, content creation, partnerships and collaborations
- Implement outreach strategies, manage and execute campaigns across multiple platforms
- Identify new social media opportunities to amplify brand objectives
- Develop and manage 360 communication calendars to maximise effort across paid, owned and earned media
- Collaborate internally with Brand Marketing teams to facilitate content ingestion
- Build and maintain strategic relationships/partnerships with Fashion Houses, agencies, agents, influencers and media
- Develop and curate collaborations with celebrities and influencers
- Design processes and guidelines to assure local roll out plans
- Oversee day-to-day budget management
- Continually communicate and evaluate progress
What are the skills and experiences we are looking for?
- 15 years of experience building and scaling brand marketing communications programs
- Existing relationships with senior contacts within beauty/entertainment/consumer media
- Experience in a branded luxury business
- Strong interpersonal, negotiation and communication skills
- Out-of-the-box thinking in approaching new and innovative ways of executing
- Active learner who is willing to experiment new ideas and technologies
- A 360° profile and international experience
English & French are mandatory
Do you want to hear more about the role and the company ? Let's catch up soon!